Making an abstract concept concrete.


Solo Project


4 weeks, CMU Fall Communication Design Studio 2019


After Effects (3D), Illustrator (3D)

Project Objectives

Designers are often called upon to engage in speculative work that is situated in the context of unknown futures. Thus, the brainstorming of concepts and the communication of ideas frequently requires the visualization of experiences and objects that do not yet exist and are abstract. As a result, it is imperative that designers learn how to engage audiences in stories that utilize and weave together visual, aural, and temporal modes of communication as a means of effectively conveying visionary ideas.

It’s safe to assume that all of us have encountered information that was difficult to grasp: science and math concepts that use lots of abstract symbols; topics that are invisible or span a great deal of time or space; objects that are too large, small, or fast to see well; ideas that involve lots of jargon, etc. Although the very nature of information can make it challenging to grasp, the form that is used to communicate the content can aid or hinder understanding. Your task is to address the challenge of making something abstract concrete.

For full process documentation, please visit my medium process post.