Our brief was fairly open-ended: Develop a concept, create a prototype, and use two rounds of A/B testing to iterate.
A deck of 52 cards with words and imagery to guide self-reflection, a journal guide, and a companion mobile app.
Before starting the project, we had a loose idea about creating a tool for reflection.
We wanted to support a more open-ended contemplation process to help people better understand and conceptualize the challenges they face in their daily lives. With this in mind, we landed on this guiding question:
Because of the short timeline of this project, we decided to create a card deck. We took a look at a number of different reflective card decks to guide our development and ideation process.
After looking at a number of inspirations, we landed on a style that we liked — eclectic.
We wanted a card deck that brought together a few different visual styles, but one that was united under a central theme. Our theme would be words in different languages with no English equivalent that describe emotions and feelings. We felt that this would allow for more diverse interpretation and processing.
We selected ~60 words from various languages and decided to develop imagery that we felt symbolized these words.
v1 card front and backs
We also wanted to create a guided worksheet that would help people use the cards.
v1 guided reflection journal
With our first round of testing in mind, we created 2 different versions of our card deck and 2 different versions of our worksheet.
We began by testing with 10 people. We wanted this round of testing to be fairly open-ended, hoping to get a general sense of how people might use the card deck.
We had two key insights from this round of testing:
Each card had a single word on one side and imagery supporting that word on another. A number of testers felt a disconnect between the image and word–the visual imagery did not always align to their perceptions of the images my team created.
On the whole, people felt that the worksheet provided better guidance in helping them find insights into their stressors.
In preparation for our second round of A/B testing, we iterated our card deck based on feedback. We separated words and imagery, created a few different versions of a card backing, and developed two different guided journals.
v2 worksheets - 2 versions for testing
card back explorations for testing
Our final deck contains 52 images and word cards. To convey qualities of mysticism and spirituality, we decided to use a deep purple color for our card backs. We also included a 3-card guided reflection journal and instructions with the deck.
We also included a mobile app for users on the go.
app home and card search
journal entry using digital and physical cards